The Who
After conducting user interviews in a few operations, we defined the user roles this app is targeted for:
01
Our Focus- The Site Worker
Works on offshore salmon pens, moving between them by boat.
Performs daily checks on fish health and equipment.
Needs to log observations directly at the pen.
Challenged by gloves, wet conditions, and poor connectivity.
Requires fast, simple, offline-ready tools that reduce reliance on memory or paperwork.
Additional Roles:
02
Site Manager
Manages a specific sites, give the fish farmers their tasks.
Usually works on desktop, needs access and control when on site.
By default- sees an overview of all pens on site
03
Company Manager
Owner of the company, has a high level view of the whole operation.
Rarely uses app, mostly works on desktop to make sure everything is functioning well.
Has an overview of all sites in company, can drill down all the way to sites and pens.
04
MSD Admin
part of Falcon product team (sales/ operations/ user support/ product)
Use the app for installations or technical support
Can see all companies using the product and drill down into each.
01
Our Focus- The Site Worker
Works on offshore salmon pens, moving between them by boat.
Performs daily checks on fish health and equipment.
Needs to log observations directly at the pen.
Challenged by gloves, wet conditions, and poor connectivity.
Requires fast, simple, offline-ready tools that reduce reliance on memory or paperwork.
02
Site Manager
Manages a specific site, give the fish farmers their tasks.
Usually works on desktop, needs access and control when on site.
By default- sees an overview of all pens on site
03
Company Manager
Owner of the company, has a high level view of the whole operation.
Rarely uses app, mostly works on desktop to make sure everything is functioning well.
Has an overview of all sites in company, can drill down all the way to sites and pens.
04
MSD Admin
part of Falcon product team (sales/ operations/ user support/ product)
Uses the app for installations or technical support.
Can see all companies using the product and drill down into each.
